A study of media seeking habits and mass media reach for urban settings of Tripura
G.P. Pandey1 * and Supratim Biswas2
1
Department of Mass Communication,
Assam Central University,
School of Information Sciences,
Silchar,
788 011
India
2
State Health and Family Welfare Society (National Rural Health Mission),
Agartala,
799006
India
http://dx.doi.org/10.12944/CWE.5.2.07
Human development and well being of individual is the primary objective held by our country in the form of implementing monitorable plans and policies. In this age of Information Technology where our present world has shifted to a global village, the process of advancing developmental priorities has doubly reinforced. The development of the society is directly related to education. Mass Media enable the spread of education through conventional as well as unconventional methods. In Mass Communication, the channel is one or more of the following mass media, viz, TV, Radio, Print Media, etc. Mass Media can raise awareness of specific facts, because the mass media are assumed to carry a certain authority and reliability. Mass Media are used to add new information to human knowledge and keep on upgrading it. The paper aims of analyzing media seeking habits and mass media reach of common people in urban settings of Tripura.
Copy the following to cite this article:
Pandey G. P, Biswas S. A study of media seeking habits and mass media reach for urban settings of Tripura. Curr World Environ 2010;5(2):263-270 DOI:http://dx.doi.org/10.12944/CWE.5.2.07
Copy the following to cite this URL:
Pandey G. P, Biswas S. A study of media seeking habits and mass media reach for urban settings of Tripura. Curr World Environ 2010;5(2):263-270. Available from: http://www.cwejournal.org/?p=1191
