<p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">In River Narmada, pollution load increases due to mass bathing, physico-chemical analysis of water clearly indicates that water quality deteriorates and it take longer time to recover the previous water quality through self purification process.The minimum and maximum pH was recorded in the range of 7.20 to 7.61 where the pH value of drinking water standard (6.5 to 8.5). The DO level was observed in the range of 8.20 to 10.2mg/L during study. The values of BOD were found in the range of &lt;1 mg/L to 20 mg/L and COD were found in the range of 6 mg/l to 48 mg/L. Total Coliform were found above the standard limit during and after mass bathing.</span></span></p>